Crystal Palace Football Club have announced plans for a major expansion of their Selhurst Park stadium in Croydon.
The club, which has played at the venue since 1924, wants to spend between £75 million and £100 million on the construction of larger stands, taking the capacity from 26,000 up to 34,000.
It will be centred on a five-storey stand that has an all-glass frontage; a tribute to the original Crystal Palace from which the club took its name when it played in the park that the famous structure was located in on Sydenham Hill.
As well as providing more seats, there will be extra spaces for the disabled, new hospitality and community facilities and a club museum.
The new stand has been designed by stadium architects KSS, which has previously worked on venues such as Anfield, Twickenham and Wimbledon.
A planning application will be submitted in January and the construction process will take about three years.
Club chairman Steve Parish said: "I want a stadium that the whole of south London can be proud of, that is worthy of our support and worthy of the Premier League that we represent. We want the represent the club in the best possible light, and Selhurst is our home and we want to stay here."
Previous suggestions for the club had included sharing a rebuilt Crystal Palace athletics stadium, which was central to Tottenham Hotspur's failed bid to beat West Ham to become the new tenants of the 2012 Olympic Stadium. Tottenham's plan envisaged doing away with the athletics element.
If the plan goes ahead, it will be the latest major construction development in Croydon. The last few months have already seen planning permission being granted for the second tallest building in Britain to be built in the town centre, and for a new Westfield Shopping centre.
The later scheme would include the construction of 1,000 new homes.